There was a time when our skincare purchases were based solely off whatever bold claims the outer packaging promised us. Anything that alleged to be a ‘miracle worker’ for wrinkles went straight in the basket, without so much of a glance at any of the key ingredients and whether they could actually deliver such grand promises.
Now, however, we are more skincare savvy than ever. We know that hyaluronic acid is a great place to start when our skin is in need of hydration, and that vitamin C can help to give us that youthful glow.
Shopping for effective skincare based on key ingredients is most definitely the way forward, as it gives us the power to invest our hard-earned money wisely.
It does, however, mean that every day is now a school day when it comes to what we put on our face.
You just figured out that salicylic acid can support blemish-prone skin, but now you’ve got to wrap your head around the multi-faceted benefits of niacinamide. It’s a lot to take in, we get it, but we’re here to help, starting with one of the most iconic ingredients of all time: coenzyme Q10, made famous by NIVEA.
Now, we’re not here to embarrass you, but we’re 99.9% sure that you assumed Q10 was the just the name NIVEA gave it, not an actual ingredient that helped a British chemist receive a Nobel Prize after he discovered how it works within our cells, are we right?
Well, save those blushes because we’re here to fill these gaps in your knowledge, so you can be the one to show off to your friends next time they ask about your face cream.
Coenzyme Q10 (or Q10 for short), like hyaluronic acid, collagen and squalene, is a substance naturally produced by the body.
‘Q10 is a molecule which is essential for life. The substance is located in every single human cell,’ says Dr Thomas Blatt, Principal Scientist in Research & Development at NIVEA, a man who knows far more than we do about biochemical pathways and the like.
Like all good things, our Q10 production depletes with age, but thankfully, after chemist Peter Dennis Mitchell won the Nobel Prize for Chemistry in 1978, NIVEA Beiersdorf scientists began researching the effects Q10 has on the skin’s ageing process, and have been using it in their products since 1998.
‘It has a dual function in body and skin cells, serving as an energiser and antioxidant,’ explains Dr Blatt. Essentially, Q10 gives our cells the energy they need to regenerate and repair, as well as protecting them from external factors, such as UV rays.
Without Q10 (which, we hate to remind you, depletes when you age and can be severely reduced by lifestyle factors, including diet and stress), your skin simply shows the signs of ageing quicker. Goodbye firmness, sayonara elasticity etc.
Thankfully, NIVEA created their skin-identical version and boosted its results even further by adding vitamin C and creatine – another of the body’s naturally produced energy suppliers – to their ranges.
These ingredients help to minimise the visible effects of ageing on the skin.
Now you know exactly what Q10 is, it’s time to work out what range is best for you.
This range is for those of you in your 20s to 30s who are looking to protect great skin. As well as harnessing the power of Q10, Q10 Energy has the added benefit of vitamin C. Daily application of this will keep your skin healthy and energised for longer.
If you’re in the 40s to 50s age group, this is the one for you. Frustratingly, this is the time when those Q10 levels are depleting, but NIVEA is super-charging them back up for you by adding creatine to this formula.
As we become older our skin often becomes dryer, which can make wrinkles appear deeper than they actually are. To combat this, NIVEA has added argan oil to their Q10 Power 60+ range, which will help plump and hydrate post-menopausal skin, thanks to its fatty acids.