Because it’s good for the planet

We don’t need to tell you that by choosing vegan make-up, you’re making a conscious decision to do your bit for the world. KVD Vegan Beauty has been 100% vegan since 2016 and has always been cruelty-free. This means that not one single ingredient in any of the formulations comes from an animal-derived source.

Because it’s good for our furry friends

As well as not containing any animal-derived ingredients, KVD Vegan Beauty has never been tested on animals. This has meant deciding not to sell products in certain regions that legally require animal testing. As the brand itself says, this is make-up made with love, not with animals.

Because you won’t notice the difference

With modern-day technology and amazing plant ingredients that perform just as well as, if not better than, others, there’s no reason to not buy vegan make-up. You’ll find things such as olive oil, clay minerals and bamboo powder, as well as lots of other skin-boosting ingredients in the amazing products. So, really, the question is why wouldn’t you choose vegan make-up?

And here are our top picks:

KVD Vegan Beauty Lock-It Liquid Foundation offers full coverage, while feeling incredibly light and airy on the skin.

With a handy mirror and sponge built into the compact, the KVD Vegan Beauty Lock-It Powder Foundation helps reduce shine and gives skin a beautiful matte finish.

The KVD Vegan Beauty Tattoo Liner is one of the brand’s best-sellers. That’s thanks to its high-pigment formula that doesn’t budge.

Packed with plant-based fats, the KVD Vegan Beauty Go Big Or Go Home Volumizing Mascara creates long and full-looking lashes.

With 21 shades to choose from, finding just one favourite will prove tricky with KVD Vegan Beauty Everlasting Liquid Lipsticks.