Sensitive skin alert!

The No.1 brand in Japan for sensitive skin, Curél*, has just landed in Boots – so now you can find out why everyone loves it

When beauty influencers start bulk-buying brands on their trips abroad, you know they must be onto a good thing. Curél is the latest insider fave to get everyone talking – Japan’s No.1 sensitive-skin brand is finally available in the UK, exclusively at Boots. So, why the buzz? Curél works to not only soothe and restore dry, sensitive skin, but to help build a luminous, dewy glow that makes your complexion truly gorgeous. Think cutting-edge ceramide technology, plus ancient Japanese tradition – without the trip to Tokyo!

Ceramide care decoded

Ceramides are at the heart of the Curél solution. These natural lipids (fats) help keep skin peachy soft and also reinforce its barrier to reduce future sensitivity. Curél’s advanced ceramide technology helps to make a visible difference to skin.

Double the difference

In Japan, how you apply your skincare is just as important as which products you use. Curél is designed around the traditional methods of double-cleansing and double-moisturising. Here’s what you need to know…

Double cleansing

Using two different, but gentle, cleansers may help skin prone to irritation.


Curel Makeup Cleansing Gel Start with NEW Curél Makeup Cleansing Gel EXCLUSIVE (130g), to dissolve make-up and deep-down grime while protecting the skin’s precious ceramides.

STEP TWOCurel Foaming Facial WashFollow with NEW Curél Foaming Facial Wash EXCLUSIVE (150ml), to sweep away any surface impurities, leaving skin perfectly clean, but never tight.

Double moisturising

Facial lotions, or ‘pre-moisturisers’, are essential to the Japanese skincare routine, designed to prep the complexion to better absorb moisturiser.

STEP ONECurel Moisture Facial EnrichApply NEW Curél Moisture Facial Lotion Enrich EXCLUSIVE (150ml), to clean skin. This delicate lotion instantly softens, calms and relieves tightness.



Curel Moisture Facial Milk

Follow with NEW Curél Moisture Facial Milk EXCLUSIVE (120ml), a feather-light moisturiser containing advanced ceramide technology and squalene for next-level softness.

Drier skin types may prefer NEW Curél Intensive Moisture Facial Cream EXCLUSIVE (40g), which has the same signature-ceramide formula as the milk, but in a richly pampering cream.

Curel Moisture Eye Zone Essence

NEW Curél Moisture Eye Zone Essence EXCLUSIVE (20g), is the perfect add-on. This weightless wonder helps the skin under the eyes feel refreshed.

*Based on INTAGE Inc SRI Data, Sensitive Skincare Product Market, Aug 2018 – Sep 2019, Volume Base. For verification, email