Beauty

Behind The Brand: meet Tiffany Masterson, founder of Drunk Elephant

The entrepreneur reveals how she went from stay-at-home mum to creator of one of the world’s most sought-after skincare brands
Alamy, Unsplash, Shutterstock

I always wanted to be a mum and wife. I went to university but, ultimately, I wanted to settle down. I now have four children and live in Texas – I never dreamed I’d be running my own business, too.

I started with a side hustle selling skincare. I sold a cleansing bar from home for a few years and was passionate about helping customers find the right products. That was the start of my research into ingredients.

The name Drunk Elephant came about because I love the oil from marula fruit – it’s highly absorbable and doesn’t leave a residue. While researching the oil, I found videos of elephants eating the fruit and stumbling around because it makes them ‘drunk’! I then designed every ingredient myself, literally on paper.

I’m a firm believer that cleansing in the morning is a mistake. Cleanse well at night and follow with products for glowing skin.

I think of our skincare routines as ‘smoothies’. Combine any Drunk Elephant serums, creams or oils and apply. For mornings, I use C-Firma Day Serum, Lala Retro Whipped Cream and A-Passioni Retinol Cream. At night, my go-to smoothie is Virgin Marula Luxury Facial Oil, B-Hydra Intensive Hydration Serum, TLC Framboos Glycolic Night Serum and Protini Polypeptide Cream.

Drunk Elephant is successful because it works. Customers are discovering it wasn’t their ‘skin problems’ after all – it was the ingredients they were putting on it. They see a difference.

Tiffany’s must-haves

drunk elephant, beauty, skincare, facial oil, face, marula

Drunk Elephant Virgin Marula Luxury Facial Oil is really special to me, as it’s what the brand is all about.

beauty, makeup, touche eclat, ysl, concealer

For a little brightness around my eyes, I reach for YSL Touche Éclat Illuminating Pen. It’s a classic and I love the texture.

nars, beauty, makeup

I don’t leave the house without NARS Climax Extreme Mascara on my lashes. It gives great coverage in one coat.

To help support my immune system, I make sure I take supplements every day, including vitamin C and zinc.