Wanna know how to diversify your Instagram feed?

The trailblazers to follow who are championing diversity, representation and empowerment
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Ateh Jewel

1. Dr Ateh Jewel @atehjewel

An award-winning journalist (and Boots Health & Beauty columnist), Ateh has open and thought-provoking conversations about race, inclusivity in the beauty industry, mental health, self-esteem, parenting and more. Tune into her Insta Chat Clubs for fab talks with beauty pros. You can also pre-order her book, Coils And Curls: The Ultimate Guide To Loving Your Hair.


Sylvia Mac at Love Disfigure @love_disfigure

2. Sylvia Mac at Love Disfigure @love_disfigure

As a toddler, Sylvia was badly burnt in an accident with boiling water. After coming to terms with her scars, she founded Love Disfigure when she was 48. She’s now a body-image campaigner as well as winner of the Boots-sponsored Wellness Warrior category in the 2020 Women Of The Year awards. Her Instagram page, like her work, is a passionate celebration of diversity, uniqueness and every body.


Charlie Craggs @charlie_craggs

3. Charlie Craggs @charlie_craggs

Charlie is a speaker, activist and author of To My Trans Sisters. On Instagram, she covers topics from transgender emojis (which she successfully campaigned for) to violence against trans women of colour. (Word of warning: she’s not afraid of using some pretty fruity language.)


Poorna Bell at See My Strong @seemystrong

4. Poorna Bell at See My Strong @seemystrong

Powerlifter Poorna launched the See My Strong platform to showcase fitness stories across different ages, cultures, races, bodies and abilities. It’s an empowering and joyful reminder that exercise is for everyone. Poorna accepts story submissions via Insta DM, so check it out if you want to share yours. Her book, Stronger, is out now.