Get out of your rough patch

From 'chicken skin' to cracked heels, Ameliorate can help care for your most annoying skin conditions – for good!

Sometimes, the smallest problems are the most irritating. Dry-skin conditions can pop up anywhere on the body, and although harmless, they can be annoying and sometimes chip away at your self-esteem. If you’ve hit a rough patch, don’t ignore it: the right products and a little focus can help restore softness and get skin looking smooth and healthy in no time…


Tiny rough, dry bumps on the tops of your arms? Officially known as keratosis pilaris, this common condition is caused by dead skin cells blocking hair follicles.


Painless, but oh-so-difficult to shift, these unsightly bumps can have you swerving sleeveless tops and self-consciously scratching, which can lead to scarring.


  1. Opt for short, warm showers over long, hot baths, to avoid drying out skin.
  2. Use a humidifier in the bedroom, as the added night-time moisture can help relieve skin tightness.
  3. Daily exfoliation and moisturisation is a winning combo – and with dermatologist-approved Ameliorate Transforming Body Lotion £22.50 (250ml), you can do both in one easy step.
Ameliorate Body Lotion
"Ameliorate Transforming Body Lotion is clinically proven to significantly increase moisture for 24 hours."

Extremely dry feet with cracked heels and rough, thickened skin.


It’s so easy to forget about your feet when you’re always on the move. But dry, rough skin builds up quickly and gets even more stubborn – and looks embarrassing – over time.


  1. Wear socks or tights with a cushioned heel as often as possible (any excuse to invest in cool, chunky trainers!).
  2. Regular, targeted moisture, little and often, is a game-changer. Ameliorate Intensive Foot Treatment £15 (75ml), has a unique LaH6 hydration complex with urea and glycerin, proven to give deep-down, long-lasting hydration. Plus, it also contains lactic acid, which helps to gently exfoliate hard, thick skin.
  3. Apply the cream at night and pop on some cotton socks in bed to help lock in moisture and max those benefits. Wake up to the difference!

Ameliorate Foot Treatment

"88% of testers said Ameliorate Intensive Foot Treatment visibly improved the look of their dry, cracked heels from the first overnight use*."

*Based on independent user trials of 51 people with very dry, rough, thickened feet and cracked heels.