Beauty

Meet Allies of Skin founder Nicolas Travis

The 33-year-old skin guru and businessman couldn’t find products for his blemish-prone skin growing up – so he started two different skincare brands to make them himself!
Alamy, @nicolastravis

I was raised in Singapore with my four siblings.

They’re my biggest inspiration. One sister runs a design agency, which designed the logo for Allies of Skin.

I had severe acne as a teenager.

I had very little money and found shopping for products daunting and intimidating. There were many empty promises, and I was left always wanting more.

I went to university…

… to study Biomedical and Pharmaceutical Science, then did a Masters in International Business. I got a job doing PR and social media, but that didn’t fulfil me, so I kept coming back to my business plan because I couldn’t shake off the idea.

Allies of Skin was my first brand.

It took two-and-a-half years to get it up and running. There were lots of mistakes and I had to learn on the job.
One cannot thrive in life without allies. That’s where the name came from and what I wanted my company to be – brands that people could trust.

Great skincare should be for everyone.

Once Allies of Skin grew, I knew we had to have a second, more affordable brand, which is how PSA (Purposeful Skincare by Allies) came about. One product from each brand to try: NEW Allies of Skin Peptides & Antioxidants Firming Daily Treatment ONLINE ONLY – a multi-tasker for all skin types; NEW PSA Midnight Courage Rosehip & Bakuchiol Retinol Night Oil – the 2% retinoid is in an oil base, so there shouldn’t be any irritation.

Most people don’t give their skincare enough time to work.

It takes time. There’s no overnight silver bullet.

I would like our customers to think we make them feel joy in their own skin,

and feel good when they see their reflections in the mirror.

 

Nicolas’ must-haves

Neutrogena Norwegian Formula Concentrated Hand Cream is very effective and affordable.

Aromatherapy Associates Rose Pink Clay Mask, is great for nourishing your hair, skin and scalp.

Lanolips 101 Ointment Multipurpose Superbalm, is the best lip treatment ever.